AR Privacy Policy

Last Updated: May 16, 2023

1. General

BSH Home Appliances Ltd. and its affiliates (“BSH,” “we,” “us”) would like to thank you for visiting our websites and showing interest in our company and our products. This privacy policy applies to BSH’s Augmented Reality (“AR”) Landing Webpage (https://ar.bosch-home.com/ca/) (the “Website”). Please note that not all features provided in this privacy policy may be present on this Website.

2. Protection of Personal Data / Protection of privacy

Protecting the security and privacy of Personal Data about you is important to us. Therefore, we conduct our business in compliance with applicable laws regarding protection of personal data and privacy. This Privacy Policy is intended to describe our practices regarding information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual (collectively “Personal Data.”). Please see below for details on what type of Personal Data is collected by BSH, how BSH uses Personal Data, and with whom we share Personal Data.

3. The categories of Personal Data that BSH may have collected about you on this Website:

a. Internet Activity.

4. The categories of sources from which Personal Data is collected on this Website.

a. Personal Data You Provide to Us

On our Websites, we will not collect any Personal Data about you unless you voluntarily choose to provide that information to us. You can use all the areas of our Websites that are not access-protected without disclosing your identity.

a) Automatically Collected Data

Software used on the Websites collects Internet or other electronic network activity information that may, alone or in combination with other information, constitute Personal Data:

a. Log Data

Whenever you visit our Websites, your Internet browser automatically transmits information to our web server (so-called protocol data) for technical reasons. We store some of this information in log files, such as:

• Date of access

• Time of access

• URL of the referring website

• retrieved file

• transferred data volume

• Browser type and version

• operating system

• IP address (anonymized)

As a general rule, we only analyze log data in order to eliminate malfunctions in the operation of our Websites or to clarify security incidents. We store this log data without time limitation.

Also, in order to rectify faults or to preserve evidence in the event of security incidents, it may sometimes be necessary for us to collect additional Personal Data together with the log data in order to remedy faults or preserve evidence relating to security incidents. We delete this data once the fault has been remedied or the security incident has been conclusively clarified, or the purpose of processing has ceased to apply for other reasons. In the event of a security incident, we will transmit log data to the investigating authorities on a case-by-case basis, to the extent permitted. We always store log data separately from other data collected that relates to the use of our website.

b. Cookies

We use cookies on our Websites. Cookies are small text files that may be stored on your device when visiting one of our Websites. Cookies provides us with information relating to your use and your interactions with our Websites that may be helpful for us in order to improve our Websites, analyze Website usage, and enhance your browsing experience on our Websites.

When you first visit our Websites, you are presented with a cookie banner that gives you the option to consent to all cookies by clicking an “Accept” button. If you do not provide consent, then non-Essential cookies will not be activated. Please note that Essential cookies cannot be turned off because they are required for basic functionality of our site.

Please note that certain cookies, such as Performance cookies (see examples below), may monitor, record, and/or transmit information about your use and interaction with our Websites. Additionally, information generated about your use and interaction with our Websites may be transmitted to our vendors and may be stored on the respective server of our vendors. If you do not prefer such cookies that may monitor, record, and/or transmit information about your use and interaction with our Websites, then please select “No Thanks” when the cookie banner is presented to you.

Please note that your cookie selections only apply to the browser you were using and only for the device you were using at the time you made the cookie selection for each specific Website. If you access from other browsers or devices, you will also need to make the cookie selections on each browser and device for each specific Website.

i. Essential Cookie

We use Essential Cookies to provide basic website operations. They are primarily used to enable our website to respond to your requests (e.g., navigating between different pages on the website, enabling a user shopping cart or user account management), facilitate website security, and other basic website functions. These cookies are required for the basic functioning of the website and will always remain active. It is generally possible to use our Websites without non-Essential cookies.

ii. Performance Cookies

We may use Performance cookies to collect information about visitors’ usage on Website and are used to help us enhance your browsing experience on our Website, improve our Websites in general, analyzing Website usage, and measure statistical reach.

a) Adobe Analytics and Adobe Experience Platform Launch

In order to carry out marketing and market research and tailor our Websites (and potentially newsletters) appropriately, we use Adobe Analytics cookies and/or JavaScript to collect and process usage data relating to your visit to our Websites and your use of links in the newsletter (if applicable). Your usage data is collected and a usage profile is generated from this data using a cookie ID. The Adobe Experience Platform Launch cookie is a platform tool needed to launch the Adobe Analytics cookie on our Websites. In other words, without the Adobe Experience Platform Launch cookie, it is not technically feasible to launch the Adobe Analytics cookie.

We use the Adobe Analytics service provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland (“Adobe”) to collect the usage data and generate the usage profiles. The information relating to your use of our Websites is transferred to Adobe servers, analyzed and solely returned to us as aggregated data. This data allows us to identify trends in how the Websites is generally used.

We do not combine the resultant usage profiles with your name or any other Personal Data, such as your e-mail address.

Opt-out: Please use Adobe’s opt-out website if you wish to prevent your usage data being collected. You can find information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html

5. Why Do We Process Personal Data?

When you provide BSH with Personal Data, it is used for the following specific business purposes:

• To provide AR features that you requested;

• To manage and analyze our websites, and improve our visitors’ experience on our Websites;

• Elimination of disruptions and management of security incidents;

• To protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and

• To comply with applicable legal requirements, industry standards, and our own policies.

6. How We Disclose Personal Data?

a. Information Disclosed to With Our Service Providers

We work together with various service providers to create and run the Websites and provide the respective services. To the extent that we have bound these service providers to process data in line with strict instructions in their capacity as data processors on our behalf, any data processing activities undertaken by such providers shall not require your consent.

The service providers we have commissioned to create and run the Websites:

• Service providers for hosting services

• Service providers for programming services

We transmit your data to other recipients where necessary to fulfil a contract with you or between you and the third party, where we have or the recipient has a legitimate interest in the disclosure of your data, or where you have given your consent to that transmission. These recipients include service providers and other companies within our corporate group. Furthermore, data may be transmitted to other recipients in the event that we are obliged to do so due to legal provisions or enforceable administrative or court orders.

Other recipients of your data are especially such service providers whose offers and services (third-party services) can be used in connection with the Websites or where the Websites enables access to such services.

b. Information Disclosed in Connection with Business Transactions

We may disclose Personal Data to a third party in the event of reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any of our business, assets, or stock, including in connection with bankruptcy or similar proceedings.

c. Information Disclosed for Our Protection and the Protection of Others

We may disclose your Personal Data if legally required to do so, pursuant to a request from a governmental entity, or if we believe in good faith – after considering your privacy interests and other factors – that such action is necessary to:

1) Conform to legal requirements or comply with legal processes (including subpoenas);

2) Enforce or apply our terms of use and other agreements, including for billing and collections purposes;

3) Protect our property rights, rights and safety or property, rights and safety of a third party, our affiliated companies, or the public in general; or

4) Stop any activity that we consider illegal, unethical, or legally actionable.

d. Information Disclosed to Others in Accordance with Your Preferences

We may disclose such Personal Data to third parties if you consent to such disclosure. For example, when configuring your profile, you may have the option to indicate that you would like to receive information about the opportunities, products or services of third parties.

e. What specific information do we disclose to third parties?

In the past 12 months, we may have disclosed the following categories of Personal Data with the following categories of third parties for business purposes:

Category of Personal Data Category of Third Party to Whom Personal Data may be Disclosed

• Internet activity information Our affiliates

• Internet activity information Service providers.

7. Duration of storage of your Personal Information

Your Personal Information will initially remain stored by BSH for as long as is necessary for the respective purpose of processing. If the purpose for processing is achieved or no longer applicable, BSH will continue to store your Personal Information to the extent that BSH is legally obligated to or entitled to store this data.

8. Security Measures

We take reasonable and appropriate technical and organizational measures to protect Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data. Please note that no method of transmitting Personal Data over the internet is completely secure and we therefore cannot guarantee the security of Personal Data during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Data, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access to Personal Data. We do not warrant or represent that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.

9. Links to other Websites

The Websites may contain links to other websites and incorporate content and services from other providers who may use cookies and active components. Please note that this privacy policy does not apply to such third-parties. BSH has no influence over how Personal Data about you is processed on these websites or their compliance with data protection laws. Please familiarize yourself with privacy notices they provide.

10. Children’s Privacy

We do not knowingly collect or use any Personal Data from online visitors under the age of sixteen. We do not knowingly allow visitors under the age of eighteen to participate in any promotions or contests made available on our Websites from time to time. If we discover or are notified that we have collected Personal Data from a person under 18, we will delete that information from our systems.

11. International Transfers of Personal Data

BSH may transfer Personal Data about you to its parent company in Germany, and to any worldwide affiliates of BSH. We may also transfer Personal Data to third parties outside your country of origin.

12. Changes to This Privacy Policy

This Privacy Policy may change from time to time, effective from the date mentioned in the updated version of the Privacy Policy. You can tell when this Privacy Policy was last updated by reviewing the Last Updated legend at the top of this page. Please check the Websites periodically to review such changes in the Privacy Policy.

13. Contact Us about This Privacy Policy

You may address all communications to bsh-ca-dataprotection@bshg.com. Please include your name, address, and phone number or email in all communications and state clearly the nature of your request.

You may also direct a complaint concerning compliance with the Privacy Policy to our Privacy Officer. The complaint must be in writing. Within a reasonable time of receipt of the complaint, the Privacy Officer will conduct an investigation into the complaint. The format of this investigation will vary depending on the circumstances.

After the investigation into the complaint, we may take appropriate measures necessary to rectify the source of the complaint if it is necessarily required.

Within a reasonable time of conclusion of the investigation, the Privacy Officer will inform you either verbally or in writing, of the result of its investigation into your complaint and any appropriate measures we will take to rectify the source of the complaint if necessarily required.

14. Trademark Rights

Unless otherwise specified, all trademarks on BSH websites are protected by proprietary rights. This applies in particular to Bosch, Home Connect brands, nameplates, corporate logos and emblems.

15. Copyright

Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on BSH websites, are subject to copyright and other protective legislation.

The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.

If you believe any aspect of this site infringes your copyright, you may send written notice to BSH's designated copyright agent at the address given below. For proper processing by BSH, your notice must provide the following information:

1) A description of the copyrighted work that you claim has been infringed;

2) A description of where the material that you claim is infringing is located on this site;

3) Your name, address, telephone number and email address;

4) A statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent or the law;

5) A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the owner of the copyright at issue or are authorized to act on the copyright owner's behalf; and

6) An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright at issue.

BSH's designated copyright agent for notice of claims of copyright infringement on the this site may be reached at the following address:

IP Department

BSH Home Appliances Corporation

100 Bosch Blvd

New Bern, NC 28562

Or by email: copyrights@bshg.com

Because there may be penalties for submitting notices in bad faith and/or which make false claims and/or which do not account for allowable uses of copyrighted material such as fair use, you may wish to consult an attorney before submitting a notice of alleged infringement.

© Copyright 2023, BSH Home Appliances Corporation, Irvine, California, USA. All Rights Reserved.