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BSH HOME APPLIANCES LIMITED WEBSITE PRIVACY POLICY STATEMENT

1. General

BSH Home Appliances Ltd. and its affiliates (“BSH”, “we”, “us”) would like to thank you for visiting its websites and showing interest in its company and our products. This privacy policy applies to www.bosch-home.ca, www.thermador.ca, www.gaggenau.com/ca, and www.home-connect.com/ca (collectively the “Websites”). Please note that not all features provided in this privacy policy are applicable to all these websites.

2. Protection of Personal Data / Protection of privacy

Protecting the security and privacy of your personal data is important to us. Therefore we conduct our business in compliance with the applicable laws regarding protection of personal data and protection of privacy. This Privacy Policy is intended to describe our practices regarding information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual (collectively “Personal Data.”) Please see below for details on what type of Personal Data is collected by BSH, how BSH uses Personal Data and with whom we share the information.

3. The categories of Personal Data that BSH may have collected about you:

  • a. Identifiers such as name, postal address, phone number, email address, and other similar identifies.
  • b. Commercial information from orders, such as invoices for products purchased from BSH, invoices for BSH service technician visits, purchase history for products purchased from BSH, or BSH service visit technician history.
  • c. Internet Activity.
  • d. Survey information (e.g. customer satisfaction surveys, marketing surveys).
  • e. Product reviews and product questions and answers (Q&As) on our websites.
  • f. Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).

4. The categories of sources from which Personal Data is collected.

a. Personal Data You Provide to Us

On our Websites, we will not collect any Personal Data about you unless you voluntarily choose to provide that information to us. You can use all the areas of our Websites that are not access-protected without disclosing your identity. When you contact us, submit orders for products, submit orders for BSH service technician visits, submit product registrations, submit online user account registration (not Home Connect), register for newsletter or other marketing communications, participate in sweepstakes, contests, surveys, visit our showrooms, submit for rebate programs, request product brochures, participate in one of our pre-purchase package offerings (e.g. our kitchen planning tool), provide product reviews and product questions and answers (Q&As) on our Websites, or apply for job opportunities with us, we collect one or more categories of Personal Information described above.

a) Automatically Collected Data

Software used on the Websites collects Internet or other electronic network activity information that may, alone or in combination with other information, constitute Personal Data:

Log Data

Whenever you visit our Websites, your Internet browser automatically transmits information to our web server (so-called protocol data) for technical reasons. We store some of this information in log files, such as:

  • Date of the access
  • Time of the access
  • URL of the linking website
  • retrieved file
  • transferred data volume
  • Browser type and version
  • operating system
  • IP address (anonymized)

As a general rule, we only analyze log data in order to eliminate malfunctions in the operation of our Websites or to clarify security incidents. We store this log data without time limitation. Also, in order to rectify faults or to preserve evidence in the event of security incidents, it may sometimes be necessary for us to collect additional Personal Data together with the log data in order to remedy faults or preserve evidence relating to security incidents. We delete this data once the fault has been remedied or the security incident has been conclusively clarified, or the purpose of processing has ceased to apply for other reasons. In the event of a security incident, we will transmit log data to the investigating authorities on a case-by-case basis, to the extent permitted. We always store log data separately from other data collected that relates to the use of our website.

b) Adjust

Our Websites and Home Connect app uses the tracking technology “Adjust”, a service provided by Adjust GmbH, Saarbrücker Str. 37A, 10405 Berlin, Germany ("Adjust"). For more information about their product and privacy policy, please visit: https://www.adjust.com/privacy-policy/. When you follow the links provided via our Websites and then launch the Home Connect app after downloading it from the respective app-store, Adjust processes install and event data such as the website you started the download from. This helps us understand how our users are interacting with those links and to optimize and analyze our app attribution model. For such analysis, Adjust uses your mobile identifier like IDFA or Google Play Services ID, and your pseudonymized (hashed) IP- and possibly MAC address. Adjust also tracks your usage frequency of the Home Connect app. If you do not want to be tracked by Adjust, you can choose at the start of the Home Connect app if you allow tracking or not. If you choose not to be tracked, even if the link on the Websites is used, you will not be tracked.

c) Mouseflow

In order to help us design our Websites appropriately, we may collect usage data relating to your visit to our Websites using analytics cookies and other technologies. As part of this, we record the mouse movements and clicks of randomly selected users of our website. Your IP address is anonymized as a matter of course. The resultant log of your use of our Websites is randomly analyzed so that we can derive potential improvements for our Websites from it.

We use service provider Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark for the purpose of collecting this usage data.

We do not combine the resultant usage profiles with Personal Data about you, such as your e-mail address.

Opt-out: Please use Mouseflow’s opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out

d) Optimizely

In order to optimize the user experience, so-called A/B and multivariate tests are carried out from time to time on this website. This means that the person using our website is presented with a different version of the website from the original (e.g. with changed design and content). Comparing the test versions lets us know which version of our website is preferred by users. When Optimizely is used, the only information relating to you that is processed relates to browser details not identifying you. We do not conflate the usage profiles resulting from this with your name or any other details that could disclose your identity, such as your e-mail address.

This service is provided by Optimizely Inc. (631 Howard Street, Suite 100, San Francisco, CA 94105, United States) on our behalf. Cookies are used for this purpose, which are sent and stored on an Optimizely server.

Opt-out: To deactivate Optimizely you can follow the instructions at https://www.optimizely.com/legal/opt-out/.

e) Medallia Experience Orchestration Services

This website uses the software-as-a-service experience platform and related online services "Medallia Experience Orchestration" (the "Service") provided by Medallia, Inc., 6220 Stoneridge Mall Rd, Floor 2, Pleasanton, CA 9458, USA.

We use this Service to understand how our Website visitors interact with our Websites, on our product registration websites such as registerbosch.comand registerthermador.comand on our appliance package website such as one-two-free.ca. Medallia provides us with statistical analysis in an anonymized, aggregated manner for this purpose. The Service also provides us with cross-device profiles (data) to help us learn more about the users of our website. We also use this Service as a marketing tool to display personalized information to you on our Websites and through email campaigns. Medallia processes this data on our behalf within the framework of a data protection agreement, in which we have agreed that our customers' data may only be processed on our instructions, may not be passed on to third parties and must be sufficiently technically protected. Information on this can be found with the following link: https://www.medallia.com/privacy-policy/.

We may provide a hashed version of the consumer email address or other non-sensitive information to the platform provider for the purposes of creating more personalized and meaningful experiences for the consumer such as more relevant advertisements across different channels including website and outbound communication. Medallia may use pixels, cookies, tracer tags or web beacons to report certain information about you which helps analyze interactions like visits to our sites and other websites and apps (such as web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns to deliver ads that are more relevant to you.

By providing your information to BSH, you consent to BSH using the personal information for the purpose outlined above.

b) Social Media Plugins

The Websites use social plugins (“plugins”) from social networks like Meta (formerly known as Facebook), Google+ and Twitter. The plugins are identified with the respective social media logo or the respective suffix.

If you visit a page on our Websites that contains such plugins, they are initially disabled. The plugins are not enabled until you click the button that is provided. By enabling the plugins, you establish the connection to the respective social network and declare your consent to the transmission of data to it. If you are logged into the social network, it can associate the visit with your social network account. If you press the respective button, the corresponding information is transmitted directly to the social network by your browser and stored there.

If you do not want a social network to collect data about you via our website, you have to log out of the social network before visiting our site.

To receive information about what Personal Data is collected from the respective social media provider in detail, how the Personal Data is processed and which data protection rights you have vis-à-vis the respective social media provider, please refer to the data protection notices of the respective social media provider:

a. Meta (formerly known as Facebook)

Meta is provided under www.facebook.com by Meta Platform Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and under www.facebook.de by Facebook Ireland Limited, Hanover Reach, 5–7 Hanover Quay, Dublin 2, Ireland (“Meta”). You will find an overview of the plugins from Meta and their appearance here: https://developers.facebook.com/docs/plugins/?locale=en_EN; you will find information on data protection at Meta here: http://www.facebook.com/policy.

b. Twitter

Twitter is provided by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). You will find an overview of the plugins from Twitter and their appearance here: https://developer.twitter.com/; you will find information on data protection at Twitter here: https://twitter.com/en/privacy.

c. LinkedIn

LinkedIn is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“Twitter”). You will find an overview of the plugins from LinkedIn and their appearance here: https://developer.linkedin.com/plugins; you will find information on data protection at LinkedIn here: https://www.linkedin.com/legal/privacy-policy.

d. YouTube

This site uses the video platform YouTube, which is provided by YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA (“YouTube”). YouTube is a platform which allows the playback of audio and video files.

If you access a corresponding page of our site, the embedded YouTube player will establish a connection to YouTube so that the video or audio file can be transmitted and played. In the process, Personal Data may be transmitted to YouTube. We are not responsible for the processing of Personal Data by YouTube.

Further information concerning the extent and purpose of the collected Personal Data, on the further processing and utilization of Personal Data by YouTube, on your rights and on your data protection options can be found in the privacy policy of YouTube.

e. Instagram

Instagram is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Instagram”). You will find information on data protection at Instagram here: https://help.instagram.com/402411646841720.

c) Social Media Platforms

On the social media account provided by us via the social media platform, the social media platform grants us access to the following data categories:

- The social media platform grants us the ability to generate statistical analyses that provide information about the use of our social media account, such as how many times our social media account was viewed, or how many comments were posted in response to our postings on our social media account. The analyses visible to us do not allow us to individually view the usage behavior of individuals. We can only view aggregated data (such as number of likes, followers, etc.) that tells us about our audience and the use of our social media account. The data of the respective user on which the analyses are based are not transmitted to us.

- We can set a target audience to be reached for posts we make on our social media account. The setting is based on general parameters set by the social media platform (e.g. interests) that can be used to align our content with a specific audience. This target audience function does not allow us to address or identify individual persons. If you contact us directly via the social media platform or interact with us in any other way and consciously transmit Personal Data to us, we store and process this Personal Data for the purposes for which you transmitted it to us (e.g. requests for assistance, etc.

- We use this data exclusively for the purpose of making content on our social media account known to the target audience and to better understand and optimize the use of our social media account.

In addition, we cannot influence the data processing (for the provision of this data upstream) by the social media provider. Each social media platform operates according to its own Terms of Use and Privacy Policy.

5. Why Do We Process Personal Data?

When you provide BSH with Personal Data, it is used for the following specific business purposes:

  • To respond to inquiries which have been sent to us (e.g. product information, Traders’ certificate);
  • To manage and fulfill orders (including repair service visit orders), which have entered our portal;
  • Marketing communications and promotions;
  • To evaluate customer satisfaction;
  • For marketing and product development purposes.
  • To manage and analyze our websites, and improve our visitors’ experience on our Websites;
  • To provide newsletters
  • To provide your product-related reviews, questions & answers (Q&As) and other product-related information on our Websites;
  • To understand and react to your needs as quickly and efficiently as possible, such as processing product or offer inquires; send your ordered products; confirm product registrations; and inform you about special offers.
  • To find the nearest dealer to you (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
  • To respond to your interest in our products or where to purchase our products.
  • Elimination of disruptions and management of security incidents.
  • To protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities; and
  • To comply with applicable legal requirements, industry standards, and our own policies.

6. How We Disclose Personal Data?

a. Information Disclosed to With Our Service Providers

We work together with various service providers to create and run the Websites and provide the respective services. To the extent that we have bound these service providers to process data in line with strict instructions in their capacity as data processors on our behalf, any data processing activities undertaken by such providers shall not require your consent.

The service providers we have commissioned to create and run the Websites:

  • Service providers for hosting services
  • Service providers for programming services
  • Service providers for responding to customer inquiries, such as a chat function.

We transmit your data to other recipients where necessary to fulfil a contract with you or between you and the third party, where we have or the recipient has a legitimate interest in the disclosure of your data, or where you have given your consent to that transmission. These recipients include service providers and other companies within our corporate group. Furthermore, data may be transmitted to other recipients in the event that we are obliged to do so due to legal provisions or enforceable administrative or court orders.

Other recipients of your data are especially such service providers whose offers and services (third-party services) can be used in connection with the Websites or where the Websites enables access to such services.

b. Information Disclosed in Connection with Business Transactions

We may disclose Personal Data to a third party in the event of reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any of our business, assets, or stock, including in connection with bankruptcy or similar proceedings.

c. Information Disclosed for Our Protection and the Protection of Others

We may disclose your Personal Data if legally required to do so, pursuant to a request from a governmental entity, or if we believe in good faith – after considering your privacy interests and other factors – that such action is necessary to:

  • 1) Conform to legal requirements or comply with legal processes (including subpoenas);
  • 2) Enforce or apply our terms of use and other agreements, including for billing and collections purposes;
  • 3) Protect our property rights, rights and safety or property, rights and safety of a third party, our affiliated companies, or the public in general; or
  • 4) Stop any activity that we consider illegal, unethical, or legally actionable.

d) Information Disclosed to Others in Accordance with Your Preferences

We may disclose such Personal Data to third parties if you consent to such disclosure.

For example, when configuring your profile, you may have the option to indicate that you would like to receive information about the opportunities, products or services of third parties.

e. What specific information do we disclose to third parties?

In the past 12 months, we have disclosed the following categories of Personal Data with the following categories of third parties for business purposes:

Category of Personal Data Category of Third Party to Whom Personal Data is Disclosed
Identifiers
Commercial Information
Internet activity information
Survey information
Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Our affiliates.
Identifiers
Commercial Information
Internet activity information
Survey information
Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Service providers.
Identifiers
Commercial Information
Internet activity information
Survey information
Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Parties to a corporate transaction or proceedings.
Identifiers
Commercial Information
Internet activity information
Survey information
Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites.
Geolocation data (only if you decide to opt-in and enable the location feature on our “Find your dealer” webpage in order to find the nearest dealer to you).
Public authorities and legal proceedings.
Product reviews and product questions and answers (Q&As) you voluntarily provide on our Websites. Visitors to our Websites.
Identifiers Our retail dealers if you have expressed an interest to be contacted by one of our retail dealers regarding your interest in our products or where to purchase our products, such as through our website when you select “Contact Dealer” on one of our applicable product webpages, or when you visit one of our Experience & Design Center showrooms.

7. Duration of storage of your Personal Information

Your Personal Information will initially remain stored by BSH for as long as is necessary for the respective purpose of processing. If the purpose for processing is achieved or no longer applicable, BSH will continue to store your Personal Information to the extent that BSH is legally obligated to or entitled to store this data.

8. Security Measures

We take reasonable and appropriate technical and organizational measures to protect Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data. Please note that no method of transmitting Personal Data over the internet is completely secure and we therefore cannot guarantee the security of Personal Data during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Data, we cannot guarantee that our security measures will prevent third-parties such as so-called hackers from illegally obtaining access to Personal Data. We do not warrant or represent that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.

9. Links to other Websites

The Websites may contain links to other websites and incorporate content and services from other providers (e.g. YouTube, Facebook (also currently known as Meta), Google, Twitter) who may use cookies and active components. Please note that this privacy policy does not apply to such third-parties. BSH has no influence over how Personal Data about you is processed on these websites or their compliance with data protection laws. Please familiarize yourself with privacy notices they provide.

10. Children’s Privacy

We do not knowingly collect or use any personal data from online visitors under the age of eighteen. We do not knowingly allow visitors under the age of eighteen to participate in any promotions or contests made available on our websites from time to time. If we discover or are notified that we have collected personal information from a person under 18, we will delete that information from our systems.

11. International Data Transfer

BSH may transfer your personal data to its parent company in Germany, and to any worldwide affiliates when processing data. We may also transfer your data to a third party outside your country of origin.

12. Contact Us about This Privacy Policy

If you have any comments, suggestions, questions, or concerns, you may contact us by using the contact corporate information listed above.

You may also direct a complaint concerning compliance with the Privacy Policy to our Privacy Officer. The complaint must be in writing. Within a reasonable time of receipt of the complaint, the Privacy Officer will conduct an investigation into the complaint. The format of this investigation will vary depending on the circumstances.

After the investigation into the complaint, we may take appropriate measures necessary to rectify the source of the complaint if it is necessarily required.

Within a reasonable time of conclusion of the investigation, the Privacy Officer will inform you either verbally or in writing, of the result of its investigation into your complaint and any appropriate measures we will take to rectify the source of the complaint if necessarily required.

Privacy Officer

Should you have any further questions around the use of your Personal Information, please contact the BSH Canada Privacy Officer by submitting the privacy policy enquiry form, or by mailing at BSH Canada Ltd., 6696 Financial Drive, unit 3, Mississauga Ontario L5N 7J6, tel. (905) 812-6097.

 Right to request deletion of your Personal Information

You may also request that we delete any Personal Information, as defined under PIPEDA, that we have collected from you, provided that we may retain Personal Information as authorized under applicable privacy legislation, including, but not limited to, retaining Personal Information necessary to provide our Services, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, debug to identify and repair errors that impair our site, enable solely internal uses that are reasonably aligned with your expectations based on the your relationship with us, comply with a legal obligation or otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided it.

In order to submit a request, we will need to verify your identity by using commercially reasonable means. If you have an account with us that is password-protected, we may verify your identity through our existing authentication practices for your account. If you do not have an account with us, we may request from you two or more data points of personal information to verify your identity.

If you are a member of a household making a request, you represent that you have the right to request information relating to said household. We may also individually verify all members of the household before responding to a request.

Please note that once you have submitted a request, we will send you a receipt, acknowledging your request, within 10 days. If, for some reason, you do not receive such a receipt within 10 days of your submitted request, please resubmit the privacy policy enquiry form as an error may have occurred.

13. Trademark Rights

Unless otherwise specified, all trademarks on BSH websites are protected by proprietary rights. This applies in particular to Bosch, Home Connect brands, nameplates, corporate logos and emblems.

14. Copyright

Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on BSH websites, are subject to copyright and other protective legislation.

The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.

If you believe any aspect of this site infringes your copyright, you may send written notice to BSH's designated copyright agent at the address given below. For proper processing by BSH, your notice must provide the following information:

  • 1) A description of the copyrighted work that you claim has been infringed;
  • 2) A description of where the material that you claim is infringing is located on this site;
  • 3) Your name, address, telephone number and email address;
  • 4) A statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent or the law;
  • 5) A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the owner of the copyright at issue or are authorized to act on the copyright owner's behalf; and
  • 6) An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright at issue.

BSH's designated copyright agent for notice of claims of copyright infringement on the this site may be reached at the following address:

IP Department
BSH Home Appliances Corporation
100 Bosch Blvd
New Bern, NC 28562

Or by email: copyrights@bshg.com

Because there may be penalties for submitting notices in bad faith and/or which make false claims and/or which do not account for allowable uses of copyrighted material such as fair use, you may wish to consult an attorney before submitting a notice of alleged infringement.

© Copyright 2024, BSH Home Appliances Ltd. All Rights Reserved

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